Partner Access · Freedom Summer 2026

Build with us.

The Partner Toolkit holds everything you need to carry Freedom Summer into your church, your campus, your community organization, your block — brand assets, social templates, pulpit copy, bulletin inserts, and the words we're using together.

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brand identity guide logos & wordmarks social templates pulpit & bulletin copy
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From the National Coalition that brought you All Roads Lead to The South

Freedom Summer 2026.

Everything you need to carry the campaign into your community. Use any of it. Remix all of it. Keep the spirit consistent so when our work meets yours, it reads as one movement.

welcome,

Participate in the 5/28 9am ET Thunderclap launch campaign for Freedom Summer

02 · Email Templates

Drop it in. Hit send.

Two ready-to-send HTML email blasts for your Freedom Summer announcement — a full version and a shorter version. Both are formatted for direct upload into any major email marketing platform (Mailchimp, Constant Contact, Klaviyo, etc.) as a custom HTML template. No design work needed.

How to use
  1. Download the HTML file below.
  2. In your email platform, create a new campaign and select "Import HTML" or "Code your own."
  3. Upload or paste the file. Update the subject line, sender name, and send list — then you're done.

Need help uploading, or want a version customized to your organization? Reach out directly.

03 · Brand Identity

The palette is the flag.

Freedom Summer 2026 uses the official Juneteenth flag colors as its primary identity — blue, red, and white — extended with a warm cream and deep navy for digital legibility. Use blue as ground, red as accent, cream for type. Never invert these roles.

Juneteenth Blue
#17234A
primary · ground
Juneteenth Red
#E13A33
accent · action
Cream
#F4F1EB
type · warm white
Deep Navy
#0D1630
ground · night
Red Deep
#A82920
hover · pressure
Ash
#9BA4B8
muted · supporting
04 · Typography

Three voices. One mouth.

Headlines speak. Body explains. Labels stamp. Don't substitute fonts — these three are the visual signature of the campaign. All three are free, open-source, and available on Google Fonts.

display · headlines
Freedom Summer.
Fraunces
weights: 500 italic, 600, 700, 900
opsz axis: 96–144 for hero
body · paragraphs
We are no longer citizens of this nation. We are founders of a new one.
Archivo
weights: 500 regular, 600, 700, 900
line-height: 1.6–1.7
mono · labels & eyebrows
all roads lead to the south
JetBrains Mono
weight: 500 only
tracking: 0.14–0.18em · lowercase
05 · Voice & Tone

Plain. Direct. Unbroken.

We talk like organizers, not like a brand. Short sentences. Active verbs. The work is the point — not the institution doing it. If a line wouldn't sound right read out loud at a meeting, rewrite it.

do

  • Lead with action. "Show up. Vote. Build."
  • Name what's at stake without softening it.
  • Center the South. Center Black communities.
  • Use "we" — partners are not outside the work.
  • Quote organizers, not pundits.

don't

  • Don't say "stakeholders," "synergy," "ecosystem."
  • Don't both-sides voter suppression.
  • Don't use stock photography of generic crowds.
  • Don't water Juneteenth down into a barbecue.
  • Don't add Freedom Summer to your logo lockup.
06 · Logos & Marks

Download the marks.

Use the full-color logo on blue or deep navy backgrounds. Use the cream wordmark on red. Don't recolor, rotate, or rebuild the Juneteenth star. SVGs scale infinitely; PNGs are for situations that demand a raster.

07 · Words You Can Use

Pulpit copy. Social copy. Pre-written.

Edit freely. Read aloud first. These were drafted with Black church tradition, organizer cadence, and Juneteenth's history of demand at the center.

pulpit · invocation

Juneteenth Sunday call to action

On this Juneteenth, we remember that freedom in this country has always arrived late — and never on its own. It was carried here. By our mothers. By our preachers. By organizers who would not be moved. We are no longer citizens of a nation that protects us. We are founders of a new one. And Freedom Summer 2026 is how we build it — door to door, pew to pew, ballot to ballot. The South made America. The South will save it. Stand with us.
bulletin · short form

Sunday bulletin insert

FREEDOM SUMMER 2026 — A summer-long mobilization for voting rights, safety, education, housing, and economic freedom in the American South. Why now: Voting rights are under coordinated attack. Black communities are losing federal protection in real time. What you can do this week: • Register one new voter in your congregation. • Forward the campaign to one organizer. • Show up at one local meeting. Learn more: blackpowerwarroom.com/freedom-summer
social · instagram caption

Launch post caption

All roads lead to the South. Freedom Summer 2026 is here. Voting rights. Safety. Education. Housing. Economic freedom — all under attack at once. We are no longer citizens of this nation. We are founders of a new one. Join us. Link in bio. #FreedomSummer2026 #Juneteenth #BlackPowerWarRoom #VotingRights