The Partner Toolkit holds everything you need to carry Freedom Fall into your church, your campus, your community organization, your block — brand assets, social templates, pulpit copy, bulletin inserts, and the words we're using together.
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From the National Coalition that brought you All Roads Lead to The South
Freedom Fall 2026.
Freedom Summer is rolling into Freedom Fall — same coalition, same fight, now aimed at the midterms and protecting every vote through November 3. Everything you need to carry it into your community is here: re-lettered logos, editable templates, and updated language. Use any of it. Remix all of it. Keep the spirit consistent so when our work meets yours, it reads as one movement.
welcome, —
Freedom Summer is now Freedom Fall — push it out. Post the Freedom Fall graphics, send the email blast, and drive your people to blackpowerwarroom.com/freedom-fall to sign up as election protectors.
01 · Social Templates
Templates, ready to remix.
Editable Freedom Fall templates first, then the Freedom Summer launch archive. Right-click any preview to save the full-resolution image, or use the download button. SVGs open in Figma, Illustrator, or any vector editor — swap the headline, keep the frame.
These are the original Freedom Summer launch graphics. The artwork is flat, so the wordmark still reads “Freedom Summer” — they’re kept here because the argument holds and the days-of-action assets are still useful. For anything that needs to say Freedom Fall, use the editable templates above or the re-lettered logos in section 06.
Two ready-to-send HTML email blasts for your Freedom Fall announcement — a full version and a shorter version. Both are formatted for direct upload into any major email marketing platform (Mailchimp, Constant Contact, Klaviyo, etc.) as a custom HTML template. No design work needed.
How to use
Download the HTML file below.
In your email platform, create a new campaign and select "Import HTML" or "Code your own."
Upload or paste the file. Update the subject line, sender name, and send list — then you're done.
Need help uploading, or want a version customized to your organization?
Reach out directly.
Freedom Fall 2026 uses the official Juneteenth flag colors as its primary identity — blue, red, and white — extended with a warm cream and deep navy for digital legibility. Use blue as ground, red as accent, cream for type. Never invert these roles.
Juneteenth Blue
#17234A
primary · ground
Juneteenth Red
#E13A33
accent · action
Cream
#F4F1EB
type · warm white
Deep Navy
#0D1630
ground · night
Red Deep
#A82920
hover · pressure
Ash
#9BA4B8
muted · supporting
04 · Typography
Three voices. One mouth.
Headlines speak. Body explains. Labels stamp. Don't substitute fonts — these three are the visual signature of the campaign. All three are free, open-source, and available on Google Fonts.
Archivo
weight: 500 only
tracking: 0.14–0.18em · lowercase
05 · Voice & Tone
Plain. Direct. Unbroken.
We talk like organizers, not like a brand. Short sentences. Active verbs. The work is the point — not the institution doing it. If a line wouldn't sound right read out loud at a meeting, rewrite it.
do
Lead with action. "Show up. Vote. Build."
Name what's at stake without softening it.
Center the South. Center Black communities.
Use "we" — partners are not outside the work.
Quote organizers, not pundits.
don't
Don't say "stakeholders," "synergy," "ecosystem."
Don't both-sides voter suppression.
Don't use stock photography of generic crowds.
Don't water Juneteenth down into a barbecue.
Don't add Freedom Fall to your logo lockup.
06 · Logos & Marks
Download the marks.
Use the full-color logo on blue or deep navy backgrounds. Use the cream wordmark on red. Don't recolor, rotate, or rebuild the Juneteenth star. SVGs scale infinitely; PNGs are for situations that demand a raster.
Edit freely. Read aloud first. These were drafted with Black church tradition, organizer cadence, and Juneteenth’s history of demand at the center. The Freedom Fall blocks are the ones to push out now; the Juneteenth blocks are kept for the record.
Freedom Fall — use these now
announcement · all channels
Freedom Summer is now Freedom Fall
Freedom Summer is rolling into Freedom Fall. The work is not finished.
We opened on Juneteenth. We marched through the John Lewis Voting Rights Days and the anniversary of the Voting Rights Act. None of that was the finish line — it was the warm-up for the fight in front of us.
Between now and November 3, we are protecting the vote. That means poll workers inside the polling place. Poll watchers documenting what happens at the door. Phone bankers making sure our people know where to go and when.
Sign up as an election protector: blackpowerwarroom.com/freedom-fall
The season changes. The work doesn't.
recruitment · election protectors
Three ways to protect the election
Free and fair elections don't defend themselves. People defend them. Pick one:
POLL WORKER — Inside the polling place on Election Day. Check in voters, run the equipment, keep the line moving. Usually paid, through your county or city election office. We'll show you exactly how to apply where you live.
POLL WATCHER — At the polls, observing and documenting. When a machine breaks, a voter gets wrongly turned away, or somebody tries intimidation, you're the record and the help. We'll get you into local and national trainings.
PHONE BANKER — From anywhere. Call voters, confirm registration, find their polling place, make a plan. No experience needed.
One form, all three options, follow-up by email: blackpowerwarroom.com/freedom-fall
pulpit · fall invocation
Sunday call to protect the vote
Our people did not walk from Selma to Montgomery so that we could sit down in September.
The Voting Rights Act was won by ordinary folks who gave up their summers, their jobs, and in some cases their lives. What they won is being taken apart in courtrooms and statehouses right now, in our lifetime, in front of our children.
So this fall, the church shows up at the polls. Some of us will work inside the polling place. Some of us will stand watch at the door. Some of us will pick up a phone and call a hundred neighbors.
Freedom Summer is now Freedom Fall. The work is not finished, and neither are we.
Sign up today: blackpowerwarroom.com/freedom-fall
social · short post
Freedom Fall social caption
Freedom Summer is rolling into Freedom Fall. 🍁
The work is not finished. Between now and November 3 we need poll workers, poll watchers, and phone bankers in every community the Great Migration built.
One form. Three ways to serve. Follow-up by email.
Link in bio → blackpowerwarroom.com/freedom-fall
#FreedomFall #ProtectTheVote #BlackPowerWarRoom #VotingRights #ARLTS
bulletin · short form
Sunday bulletin insert
FREEDOM FALL 2026 — A season-long mobilization to protect the vote and defend voting rights, safety, education, housing, and economic freedom — from the American South to every city the Great Migration built.
Why now: Voting rights are under coordinated attack. Black communities are losing federal protection in real time.
What you can do this week:
• Register one new voter in your congregation.
• Sign up as an election protector — poll worker, poll watcher, or phone banker.
• Bring three people with you to vote.
Learn more: blackpowerwarroom.com/freedom-fall
partner ask · coalition
Ask another organization to sign on
Freedom Fall is the next phase of the All Roads Lead to the South coalition, and we're asking your organization to sign on as a partner.
What partnership looks like: co-host a stop in your city, mobilize your members into election protection, recruit poll workers out of your congregation or local, put your events on the national calendar, or help fund the work.
What you get: the full partner toolkit — re-lettered logos, editable social templates, ready-to-send email blasts, bulletin inserts, and pre-written copy — plus a place on the national Freedom Fall calendar and map.
Sign up as a partner: blackpowerwarroom.com/freedom-fall
The season changes. The work doesn't.
Freedom Summer archive — kept for the record
pulpit · invocation
Juneteenth Sunday call to action
On this Juneteenth, we remember that freedom in this country has always arrived late — and never on its own. It was carried here. By our mothers. By our preachers. By organizers who would not be moved.
We are no longer citizens of a nation that protects us. We are founders of a new one. And Freedom Summer 2026 is how we build it — door to door, pew to pew, ballot to ballot.
The South made America. The South will save it. Stand with us.
social · instagram caption
Launch post caption
All roads lead to the South.
Freedom Summer 2026 is here. Voting rights. Safety. Education. Housing. Economic freedom — all under attack at once. We are no longer citizens of this nation. We are founders of a new one.
Join us. Link in bio.
#FreedomSummer2026 #Juneteenth #BlackPowerWarRoom #VotingRights
Templates, ready to remix.
Editable Freedom Fall templates first, then the Freedom Summer launch archive. Right-click any preview to save the full-resolution image, or use the download button. SVGs open in Figma, Illustrator, or any vector editor — swap the headline, keep the frame.
Vote.
Build.
Fall
2026
Starting June 20, 2026
These are the original Freedom Summer launch graphics. The artwork is flat, so the wordmark still reads “Freedom Summer” — they’re kept here because the argument holds and the days-of-action assets are still useful. For anything that needs to say Freedom Fall, use the editable templates above or the re-lettered logos in section 06.